5 Marketing strategies for local businesses

Do you want to increase the visibility and profitability of your local business?

Learn the best way to promote your local business through digital marketing. Digital marketing is growing at the speed of light. Businesses of almost all sizes are getting involved in digital marketing to promote their business and get customers online.

There are two types of businesses that are going to survive in the future. The first is technology business and the second is technology-enabled business.

The first may not be possible for everyone but we can certainly enable the technology in our existing business and make it ready for the current ecosystem.

When it comes to local businesses like Salons, Coaching Institutes, Hotels, Hospitals, Schools, etc.

Local businesses can generate huge profits by implementing digital marketing strategies that local business needs in order to succeed in their local area.

Here in this article, I will share 5 cost-effective solutions to grow your local businesses online. You can easily implement these whether you are new or non-technical.

So let’s start.

1. Optimize social media profile

There are billions of active users of social media at any given time. The right use of social media can help your business get huge attention and potential traffic. Random regular content posting will not help you get the most out of it.

Start with optimizing your social media handles to search friendly. Let’s say if you are in the salon business then your optimization strategy should be local search friendly. Here are some tips that can help you rank higher in the search.

1. Use keywords in your name or username

2. Create an attention-grabbing bio to hook your audience.

3. Use geo-location targeting to get local traffic.

4. Use relevant hashtags based on industry, location, etc.

5. Create a Content calendar to prepare quality content in advance.

6. Keep your eye on insight and find the best time when your audiences are active and post at the same time to get maximum impressions.

7. Moment Marketing is the go-to way. It can go viral and your brand can get potential PR for free. Durex, Domino’s, Zomato, and Swiggy are some of the top brands that hardly miss any opportunities to make their brand promoted through moment marketing.

2. Create a website

The website gives your visitors a better understanding of your services and products. Digital presence is acting as verification of authenticity these days.

If you are doing local business then it is not necessary to make a huge investment to get a high-end website. You can also create a micro website to build your credibility and give a better experience to your future customers.

There are many ways you can create websites for local businesses:

1. WordPress

2. Tumbler

3. Wix

You can use these platforms to build a non-coding, good looking professional website. I would recommend doing some research or consulting with a digital marketing strategist to find out how to build a website that will help you get leads and customers.

3. Google Listing Optimization (Local SEO)

Google Listing aka GMB is a boon for local businesses. Having a well-optimized Google Business allows you to consistently get quality leads and sales in your business.

Today, when people need something, they will search on Google and get some results. If they find you at the top they can connect with you via direct message or call. Or they may even visit your store. In the US and other countries, most local businesses take GMBs very seriously and it gives them great results.

You can create a free Google Business account and set up the account to make it live and start getting traffics.

You can hire a professional Google My Business expert to help you manage your account and achieve a regular business. As per Google’s latest update, google business will be managed by Google Maps.

Key points for optimizing your local Google listing.

1. Post good quality images on a daily basis.

2. Use keywords in captions.

3. Create micro posts to help Google understand your business and find you the best customer.

4. Keep tracking your insights and see the graph going up.

5. Ask your customer to leave a review.

4. Integrated marketing

Integrated marketing does not mean focusing on every platform available on the Internet. It works when you use it in such a way that one platform helps the other to grow and engage.

Integrated marketing has great potential to retain your audience in your ecosystem. You can create content and then use platforms like Facebook, Instagram, and YouTube and share the link juice to your main content.

When you integrate, it helps your audience move from one platform to another and it also helps search engines to crawl and index your content for search results.

5. Community building

Community building is essential to building a segment of your potential audience and you can share some valuable content to keep them engaged with you.

Don’t be a salesperson. Don’t like someone who tries to sell them. Instead, focus on helping them by answering their questions and adding value to the community.

It takes time to create authorization. It doesn’t happen overnight. But if you are a businessman then you should work for TAT for 3-5 years long to get compounded results.

You can also join some other communities and help their audience. This will increase your credibility and people will start trusting you.

Transactions go where trust flows.

Local businesses can achieve the desired results by implementing these strategies. There are many other strategies that can be beneficial. Every business deserves a unique strategy to grow and thrive online. If you want to get our consultation and understand how you can achieve the desired results in your business. Then schedule a free discovery call and let’s get started.