Email marketing is not a new way of communication but it has evolved with the web and is one of the most cost-effective methods of reaching out to your audience.
We are aware of the fact that we are living in the age of information. The more information you have, the better service you can provide. We often see companies conduct contests, polls, surveys, etc to get a deeper insight into their audience. It helps with market research, improves product or service quality, enhances customer experience, and whatnot?
Email marketing is one of the best ways to communicate with your audience and understand their behavior, and interests and you can customize your marketing messages and sales funnel accordingly.
There’s an email for every stage of your sales funnel, and a lot more than just newsletters. Email marketing takes care of all aspects of your digital marketing needs, whether you need to manage customer communication or target people who’ve downloaded one of your lead magnets.
Email marketing provides an easy way to stay in touch with your customers and keep them engaged with your company. It is also more cost-effective than regular marketing tools such as print advertising, social media, and banner ads.
Why is list building important?
Email marketing is the safest form of marketing, it is more precise and distraction-free.
There are many mediums we can use to communicate with our audiences like Facebook, Instagram, LinkedIn, and WhatsApp, but none of these are owned by you. You cannot control the system. A future update could ruin your business and years of efforts. You may have to start everything from zero.
When you are building an email list you can manage it in your own way. An email list is a powerful asset to your business. You can use it as a way to introduce new products or monetize it as an affiliate. There are many ways that you can use your email list for your business.
With an email list, you will be able to maintain active contact with all of your subscribers. Interest is the first step in getting someone to the action stage. There are many benefits of having an email list and utilizing it correctly will only benefit you and help you grow online.
Here are some of the key utilities of having an email list
1. Personalized communication
2. Behaviour analysis
3. Audience segmentation
4. Call to action
5. Marketing automation
6. Structured email Content
Once you build an email list, you can send personalized messages to different target audiences. You can also send automated newsletters, updates, and promotions at a fraction of the time, helping you save precious time.
How to create an email list?
Building an email list is an important task. Understand your audience and what you can offer them for free.
You can create a lead magnet as per your business nature which will encourage your potential audience to share their crucial information (name, number, email, etc) with you.
There are several types of lead magnets:
- Free Ebook
- Free automated webinar
- Free consultation
- Free teeth cleaning
- Free site visit
- Free template
- Free whitepaper
- Free template
- Free demo
- Free trial
- Free health checkup
When you give your audience a unique proposition they can easily share their information with you.
Your lead acquisition cost will be lower as you are getting a wider audience who may or may not be ready to buy immediately but if you have a system in place you can convert your audience into customers over time.
How to engage the audience and keep them warm?
This is the real game to keep your audience entertained and not let them die. You have to understand the traffic temperature of your visitors. They are cold spectators. You can provide something of more value to build a relationship with your audience.
Here are some quick solutions that will do the job
- Case studies
- Customers testimonials / Feedback
- Product / Service benefits
- More information to educate them
- 5 days email sequence course
- Free Instant Video
- 1:1 Free consultation to the most active audience
- Contest and other audience engagement activity
The more you care about your audience, the more attention you will get. We are not in the business of selling, we are in the business of solving. As long as you are solving their problem, you will keep your audience connected.
The best weapon to sell is to solve.
Automate your email marketing! You can reduce costs, increase revenue, and improve customer experience. You can achieve these goals without hiring an expensive marketing agency or sales team.
Do you have any questions about email marketing? You can write me an email at himanshu@imhimsri.com
I help people who are struggling to get desired results in their business, I do this by offering training, personalized consultation, and dedicated growth sessions so they can harness the full potential of digital growth and get the optimal results.